Originally uploaded by Jimmy Law
I’ve just noticed that Ryanair are starting up a route between Birmingham and Billund. That means that they’re now flying to London, Dublin and Birmingham from Denmark.
What planet are they on? Unless they think lots of people in the Midlands want to visit the original Legoland (but why should they – Windsor isn’t that far away for them), I don’t understand who they expect to use this route.
In my experience, to a British person Denmark consists of Legoland and Copenhagen, while Danes tend to think of the UK as the Scottish Highlands and London.
So if they wanted an extra route from the UK to Denmark, why not Prestwick-Billund or Edinburgh-Copenhagen/Malmö instead? I definitely think this new route to Birmingham will be short-lived.