As far as I can gather, we are currently seeing a divide opening between London-based media (the big newspapers and many of the BBC’s flagship programmes, such as the Andrew Marr Show) and Scottish-based media (including Scottish blogs).
The London-based media are acting as if the independence referendum has already been won by the No side, and they’re almost blanking out the SNP. For instance, Andrew Marr seems to have completely ignored Scotland for the past few Sundays, and Fraser Nelson reported that the Unionists won easily at a debate in London.
In the Scottish-based media, on the other hand, there’s definitely no feeling that the independence referendum has been decided yet, and I think it’s fair to say that the Yes side are doing better than their opponents at the moment.
If this divide continues, the next two years are going to be very bizarre, with media in based in London and Scotland appearing to be based on different planets.
I wonder whether the divide will remain intact for the duration of the referendum campaign. If so, I think the London-based media are going to be very interesting to watch in the autumn of 2014, when they suddenly have to face up to the fact that the referendum electorate are all living in Scotland!