Jobs wasn’t there to say no to Apple Maps

Steve Jobs was great at saying no: “Focus is about saying no. And the result of that focus is going to be some really great products. Where the total is much greater than the sum of the parts.”

When I read about the Apple Maps fiasco, I can’t help thinking that Apple’s problem is that their new CEO isn’t nearly as good at saying no. That Jobs would have looked at Apple Maps for five minutes and said “this is shit“, and then the Maps team would have had to go back to the drawing board.

The way I see it, Apple could only get away with having overpriced products because everybody knew they always worked, which was because of Jobs’s perfectionism.

I do wonder what will happen to Apple’s share price if they start releasing products before they’re ready.

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