It looks like Sony have vandalised an important landmark in Amsterdam in order to promote a new game (hat-tip: Dina).
It probably seemed like a fun idea to Sony’s marketing department, but I do hope they will be prosecuted harshly, because it sets a very dangerous precedent if you can commit crimes without punishment if it’s for marketing purposes.
I mean, in the first instance it might only be the letters in Hollywood’s logo that get stolen, but what will the next step be?
Will you be allowed to hijack planes to promote a new plane game, or perhaps even blow up a building to promote a new version of Worms?