I saw an ad in The Economist selling the names of metro stations in the new metro in Dubai.
That’s a wonderful idea, isn’t it? Why give metro stations meaningful names like Cowcaddens and Kelvinbridge when they could be Irn-Bru Station and Bank of Scotland Station, bringing in money for the city council?
But why stop there? Why not bring in more money by changing the name of Glasgow to Coca-Cola City?
And just imagine how much money Bill Gates would pay to rename the United Kingdom Microsoftland.