Escaping alarm clock

I saw this alarm clock mentioned on /. today.

According to the page, it’s “[t]he alarm clock that runs away and hides when you don’t wake up. […] [I]f you snooze, Clocky will jump off of your nightstand and wheel around your room looking for a place to hide.”

How cool is that? It costs £25 (DKK 275), but unfortunately, the website only delivers to the US and Canada. 🙁